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When Lounge brings you Lilac and Lemons | The Summer Colour Drop

Get yourself ready for the NEW Lilac and Lemon Balcony Colour Drop! Coming tomorrow, Friday 27 July at Midday BST.

It's time to take your underwear collection to a whole new level this summer with our two, irresistible new shades!

So far this summer we've brought you a bunch of can't miss moments with Lounge. The summer began with our daring new Mesh Collection, giving our ladies the chance to bare a little flesh in our flattering and classy underboob inspired set. Then came our fresh Triangle vibes, where we went back to the basics with your favourite monochrome shades. Next came the ultimate airport outfit goals, with a splash of fresh new Blues in the Apparel Collection... and now comes something new and extra special to keep you feeling fresh, cute and girly this summer. Lilac and Lemon.

Lilac Balcony Bra | Lemon Balcony Bra

When Lounge brings you Lemons, and bursts of summery sweet Lilacs...

... You just have to say YES!

Say hello to our two new colour ways! Could it actually get more beautiful!?

When we thought summer, this was our vision for the Balcony Collection, and now the time is nearly here! We cannot wait to finally launch our two new babies for all of our girls to enjoy. 

Take a closer look...

Lemon

It felt like time to add a new bright to our Balcony Collection: a summer essential.

This shade was carefully selected by our designers as the perfect lemon zest for Lounge, giving our girls the chance to squeeze the day in this playful and girly lace set. Perfect under summer whites, through sheer blouses and to start every day with a little sunshine in your underwear drawer.

Lounge underwear | Lemon Balcony

Lounge underwear | Lemon Balcony

Lilac

The long-standing love affair between Lounge ladies and the Balcony Collection is now ready to take form in a pop of fresh Lilac too. 

Something about this colour just screamed out to us. Frankly we cannot believe we haven't brought our female family this girly shade sooner! Perfect on every skin tone, our new Lilac Balcony Set is sure to be the perfect partner to accompany you with comfort all summer long.

Lilac Balcony | Lemon Balcony

Lilac Balcony

What's your favourite colour?

How on earth could you choose, right!? We certainly can't! The Lounge HQ is literally divided in two with a 50/50 vote on which new colour is the winner.
Be sure to head over to our instagram page to see what colour our female family and influencers have chosen. They'll definitely help you to seal the deal on which one's right for you.
We're also giving you girls the chance to WIN your favourite new colour! Not just for you, but for your bestie too!
Just because we love you.
The competition goes live TODAY on our instagram page @loungeunderwear and the winners will be announced on the launch. So make sure you don't miss this and keep an eye on our posts to see the competition go live! You'd be one of the first to get your hands on the newest of the new Lounge colour-ways!! 
Make sure you're ready at midday BST tomorrow, Friday 27 July... as we'll either be announcing you as our winner, or you can jump straight to the new collection for a little treat for your number one... YOU!
They're finally coming to life and we cannot wait!!
#LoungeLaunch

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