We’re Upping The Ante With Our Brand New Silk Balcony Set

We’re Upping The Ante With Our Brand New Silk Balcony Set

October 2018

4 Min read


Lounge
Lounge October 24, 2018

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This Friday is going to be a wonderful day ladies! Do I hear you ask "Why!?" Well let us go right ahead and tell you…

Firstly, it’s Friday! Need we say more? You’ve nearly made it through your busy week and every second that goes by brings you closer and closer to a weekend full of lounging, cosy nights in and endless happiness… well, until Monday anyway.

Secondly - and most importantly - we’ve got something extra special coming your way this Friday and it goes by the name of Silk Balcony.

Girls, believe us when we say, this sweet and elegant newbie is going to take your underwear goals to a whole new level. Are you ready?

Lounge underwear | Silk Balcony

This Friday, the 26th of October at 3PM BST, we’re treating our gorgeous #FemaleFamily to the launch of this gorgeous new design - the Silk Balcony.

Sitting perfectly beside our Balcony Collection with its effortlessly sexy style, the Silk Balcony Set definitely gives you a reason to refresh your lounge life with its undeniable luxury and class!

Lounge underwear designer Tara O’Donovan reveals - “The Silk Balcony is designed to be a pretty, feminine set with a premium quality and feel”.

We’re after your hearts girls, launching our Silk Balcony in four beautiful shades, so beautiful that you'll want to get your hands on each and every one. Our launch has been inspired by you... our customer. We mean it when we say that we've carefully considered every single part of this set from its intricate silk sling, to its beautiful scallop lace, ensuring it falls totally in line with your secret desires and well known favourites.

Lounge underwear | Silk Balcony

It's all in the Delicate Details

Here's everything that you need to know... We’ll be launching with a classic Black Set, a sweet and girly Pink Set, an elegant Khaki Set and lastly, we’ll be reintroducing our sultry Scarlett shade that we know you girls truly adore. Could you ask for more? 

The Silk Balcony is designed to contour your curves and push the boundaries of your everyday underwear drawer. We have designed the Silk Balcony as an every day piece, but the added beauty of this set is it can absolutely be a part of your Intimates drawer too.

We’ve been working hard to create a set that is truly versatile and unique, with no limits of how many different nights out or in it can accompany you on. Get the support you need with the extra buckets of sass you desire.

Lounge underwear | Silk Balcony

A Unique & Intricate Design

When working through our design plans for this underwear set, our goal was to bring you something unique and exclusive. Something that instantly fills you with desire and curiosity, but that also had a sense of familiarity to our much loved Balcony Collection.

We truly believe we achieved this and more.

Tara explains, “The bra’s centre front detailing focuses on the scalloped lace edge and the side of the bra cups are there for support with a curved silk sling. The thong has the perfect amount of coverage to sit nicely in-between an everyday comfort and secretly sensual piece.”

We’ve spent time improving the fit across all sizes and experimenting with high quality rich silks and luxurious feminine laces, always working towards our underlying ambition of finding that perfect middle ground between comfy and sexy vibes in everything we do.

Lounge underwear | Silk Balcony

Fall in love with our beautiful new set, with beautiful new faces

You may have already noticed that with this new set comes two beautiful new faces as part of our Female Family... Bree and Jami-Lee. Say hello to two new stunners who have absolutely smashed it, both of whom were absolutely thrilled to be the first to flaunt our gorgeous new Collection.

When planning our launch, we knew straight away that Bree and Jami-Lee were the perfect match. Offering new and fresh vibes to the brand, the girls blew our already ridiculously high expectations out of the park, truly catching your eye with their striking looks and killer poses.

We want you to have every confidence in what we do here at Lounge. Sharing with us the unwritten understanding that everyone can Lounge in comfort - no matter what size your bum or your boobs are, or how long your legs are... our underlying goal is to ensure we're there to support you every single day. We may not be perfect, but boy are we making every step we can, as quickly as we can, to ensure we're your one stop shop for your lingerie dreams! Your underwear is your second skin girls, so make sure it's luxury!

Have we got you hooked?

It's a must-have, it really is as simple as that. Every girl needs a set of underwear that's super wearable, unbelievably comfy, with an added splash of sexy silk... and it's nearly ready for you. Let us leave you with one last shot of our two beauties flaunting everything they've got. See you Friday!

Lounge underwear | Silk Balcony

Keep your eyes peeled for the launch this Friday at 3PM girls. You really don’t want to miss it!
#LoungeLaunch