Fall In Love This Valentines | Brand New & Beautiful
It’s time for the big reveal.
Our first ever Valentine’s Intimates Collection is coming. And it’s only a week away! On the 1st of February, 3PM GMT we will be launching our five new styles to drive hearts wild.
This is something we’ve never done before. Not only are these designs all unique and luxurious, but they’re also in Red. It only seemed right, following our bold and bright Pink and Cherry Intimates Collection launch in November - that we up the game even more.
We’re all about Comfort Made Sexy, and whilst the sexiness of this collection is undeniable, the quality of all of these pieces will help tick the comfy box too! What more could you need for the most perfect Valentine’s?
We spoke to one of our amazing designers Tara O’Donovan for some insight on the upcoming collection. After all, she knows them best...
After our last insanely successful Intimates launch, how excited are you for our first Valentine’s Intimates Collection?
“So so excited. We've been working on these designs for what feels like forever, but they are finally ready to share with the world!”
What was your inspiration behind the Collection, in terms of design, style and colour?
“The main source of inspiration was everything Valentines. The collection consists of 5 completely individual new designs that each have their own intricate detailing and are all sexy statement pieces. We are using a range of new laces and embroideries for these sets and for anyone familiar with the latest Intimates Collection, the quality is to die for!
There was no question about colour - we're bringing this collection out in our statement Red.”
We can see that the Madeline is making a return too! What sort of changes have been made to this design to make it even more stunning?
“The Madeline has been updated in all the right places! The quality has been taken to the next level by using new and improved lace, mesh and ultra soft satin. The fit has also been mastered so that the piece can be worn both to be sexy and comfortable!
Also, the Madeline returns in our statement red! A must have classic for our Female Family.”
And we know we’re not supposed to ask this 👀 … but do you have a favourite?
“It’s really hard for me to say, but my favourite piece to work on was definitely the Layla! But again, the Esme is also one of a kind and really special ...... it's too hard for me to choose!”
Well, you heard her. It’s going to be hard to choose a favourite! We’re certain you’re going to be falling in love this Valentine’s, no matter your plans.
But who’s it going to be? ....
Evelyn gets hearts racing with her mixture of bold shapes and angles mixed with a feminine lace and slight scalloping. This strappy style frames the figure and is definitely one of the more classically sexy pieces.
Layla is incredibly pretty. This design is quite different from anything we’ve ever done, featuring a more traditional bra shape and overlaid with delicate lace. Criss-cross ribbon detailing appears on the bra, suspender belt and bottoms. Scalloped edges throughout suggest a floral theme - perfect for Valentine’s!
Fan favourite Madeline is back! And if you haven’t met her before, we’re sure you’ll soon understand why. The one-and-only Madeline is a special style, featuring double straps and overlaps that are so unique, you’ll look stunning and striking from every angle.
Melissa wants it all. Straps, eyelash lace and scalloped edges. The bra shape features a triangular insert surrounded and supported by satin straps - which is mirrored in the bottoms. She sure makes a statement.
We hope everyone fell in love with our intricate embroidery designs that launched in our previous Intimates Collection. Because Esme is bringing more - bolder and just as beautiful. Roses truly embody Valentine’s Day, so we’ve brought them to life in this set which features Red rose embroidery on ivory mesh, held together by satin straps. Delicate yet daring, and absolutely to-die-for.
Falling in love never looked this good…
1ST FEBRUARY 2019 - 3PM GMT. SEE YOU SOON...